Google Feed Manager for WooCommerce is a free WordPress plugin that creates compliant product feeds for Google Merchant Center. It supports 7 feed types including Primary, Supplemental, Promotions, and Local Inventory feeds. The plugin auto-maps required attributes, schedules automatic updates, and handles UNLIMITED products efficiently. No coding required—generate your first Google Shopping feed in under 5 minutes.

This WooCommerce feed manager gets your products on Google Shopping—fast. Generate a compliant product feed, connect it to Google Merchant Center, and start appearing in shopping feeds where buyers are searching.

No XML. No spreadsheets. No developer.

How fast can I get my products on Google Shopping?

5 minutes from install to feed URL. Pick feed type, map attributes (we pre-fill the required ones), click Generate. Paste the URL into Merchant Center. Your products start syncing immediately.

Why this plugin instead of the dozens of others?

Built exclusively for Google. Not a multi-channel afterthought—a Google-first tool with: - All 7 GMC feed types - Precise attribute mapping with edit rules - Filters that protect your ad spend - Scheduled updates that just work - Hooks for developers who need control

It scales from 10 products to 10,000+ without slowing your site.

How do I connect WooCommerce to Google Merchant Center?

1. Generate your feed in the plugin → copy the feed URL
2. In Merchant Center: Products → Feeds → Add → choose Scheduled fetch
3. Paste URL, set fetch frequency, save
4. Verify your website domain if you haven't already

First fetch happens within the hour. Check Diagnostics after—fix identifiers and category mapping first for the fastest approval.

Will my variable products and variations work?

Yes. All variations export with their own prices, images, and attributes. Custom fields (including ACF) map directly into feed attributes.

What if my products get disapproved?

Usually it's missing identifiers (brand/GTIN/MPN) or category mapping. The plugin includes: - Pre-populated required attributes - Edit rules to transform data on the fly - Filters to exclude products that shouldn't advertise

Fix identifiers first—they cause 60%+ of disapprovals.

Does the feed update automatically?

Yes. Set your schedule once. The plugin regenerates the feed; Merchant Center fetches it automatically. You don't touch it again unless your product data structure changes.

Pro tip: On low-traffic sites, use a real server cron instead of WP-Cron for reliable timing.

Free vs Pro—what's the real difference?

Free: Everything you need to run Google Shopping with unlimited products and unlimited feeds. All feed types, scheduling, mapping, filters. No caps, no limits.

Pro: Adds advanced filters, multilingual support (WPML/Polylang/TranslatePress), and additional channels (Amazon, eBay, Facebook, Instagram, Pinterest, Etsy).

Most stores start free. Upgrade when you need advanced features or more channels.

Something's not working. What do I do?

1. Update WordPress, WooCommerce, and the plugin to latest versions
2. Check PHP 7.4+ and memory limit (256MB minimum, 512MB+ for large catalogs)
3. Deactivate/reactivate the plugin
4. If stuck: check documentation or open a support ticket

We respond within 1 business day.

2.23.6 2026-05-18

Fix - Fixed an issue where the Google channel data would not be loaded correctly Fix - Issue where generating the feed would fail due to a channel reading issue

2.23.4 2026-05-09

Fix - Fixed an inadvertently added space in the class-feed.php file 🙁

2.23.3 2026-05-07

Fix - Added more nonce checks to input calls to prevent unauthorized access Fix - Updated the plugin to use more unique and distinct names

2.23.2 2026-05-06

Tweak - Found and removed more license references in the code Fix - Updated some urls in the readme Fix - Added a nonce check to input calls to prevent unauthorized access Fix - Improved sanitization of inputs

2.23.1 2026-04-30

Tweak - Removed all license references from the code

2.23.0 2026-04-27

Tweak - Improved the initial queue of product ids setup. Tweak - Introducing the use of a temporary feed while the feed process is running, to keep te existing feed in tact if the feed process fails Tweak - Added the option to store more than one email address in the Notice recipient option on the Settings page. Tweak - Hardend the feed processing code against race conditions. Tested - Tested up to WooCommerce 10.7.0

2.22.0 2026-03-30

Fix - When making a new feed the product performance data selector would not work correctly. Tweak - Hardened the failed feed trigger to prevent unnecessary emails reporting a failed automatic feed process Added - Added a 'Product Category primary' source

2.21.0 2026-03-16

Added - Added the option to use Performance Prioritization in your feeds Tested - Tested up to WooCommerce 10.6.1 Tweak - Updated the cron trigger that checks for feeds in the auto update queue from every hour to every five minutes Fix - Fixed an issue where a feed with an extreme number of filtered out products would fail due to the feed not being updated for several minutes Fix - Fixed an issue that caused the "View Feed" button to only open .xml feeds Tweak - Added the option to include product performance data to the feed Tweak - Made some small positional improvements on the Product Feed Editor page Tweak - Improved the queries that are used when loading the Product Feed Editor page

2.20.1 2026-02-24

Tested - Tested up to WooCommerce 10.5.2. Fix - Re-minified the JavaScript files to fix an issue with the Settings page. Fix - Fixed an issue where batches could mix together when updating multiple feeds at once.

2.20.0 2026-02-02

Tested - Tested up to WooCommerce 10.4.3. Tweak - Improved the reliability of sending an email to the user after an automatic feed update fails. Tweak - Made changes in how the plugin identifies the WordPress uploads folder.

2.19.0 2025-16-12

Fix - Changed the implementation of the running dots during a feed generation process, so it runs on more browsers Tweak - Hardened the feed generation completed functionality to improve handling multiple feeds at once Tested - Tested up to WooCommerce 10.4.2.

2.18.0 2025-24-11

Tweak - Made some important improvements to the multi-feed management process. Tweak - Made some improvements to the robustness of the cleanup process after a feed failure. Tested - Tested up to WooCommerce 10.3.5. Fixed - Fixed an issue with the recalculation of tax prices.

2.17.0 2025-04-11

Fix - Fixed an issue using the edit value option could not be used to remove the # symbol from a string. Tweak - Improved the resource usage of the feed generation process. Tweak - Corrected the way the directories are located. Tweak - Improved the code compliance with WordPress rules. Tested - Tested up to WooCommerce 10.3.1.

2.16.3 2025-03-11

Fix - Fixed an issue using the edit value option could not be used to remove the # symbol from a string. Tweak - Made several changes to the plugin to comply with WordPress standards.

2.16.2 2025-27-10

Fix - Fixed a deploy error.

2.16.0 2025-17-10

Fix - Fixed an issue with the Edit action link in the Feed List, for feeds that where in the process of regenerating. Fix - Improved the code to work in a Bedrock WP environment. Tweak - Improved the feed generation process on several points. Tweak - Improved the feed generation messaging.

2.15.2 2025-16-09

Fix - Reminified the wppfm_feed-form.js and wppfm_setting-form.js files to fix possible compatibility issues.

2.15.1 2025-04-09

Tested - Tested up to WooCommerce 10.1.2. Fix - Replaced getmypid() and posix_kill() usage with session-based process identification to ensure compatibility with Kinsta hosting restrictions.

2.15.0 2025-22-08

• Tested - Tested up to WooCommerce 10.1.1.
• Added - Added a Low Stock Amount source to the source list.
• Fix - Fixed an issue with some Google Product Categories not showing the second level categories.
• Tweak - Improved the process that blocks a feed generation in progress to prevent two processes to run simultaneously.

2.14.0 2025-04-13

• Tested - Tested up to WooCommerce 9.8.1.
• Added - Added a direct link to the latest weblog about improving your ECommerce skills.
• Added - Added the option to revert back to a previous version of the plugin in case of issues after installing en update.
• Added - Added a Join our Facebook page card to the Support page.
• Tweak - Optimized function comments on several functions.
• Tweak - Improved the handling of a failure to initialize the wp_filesystem.
• Tweak - Significantly updated the feed process initiation process.

2.13.0 2025-02-18

• Fix - Fixed an issue that prevented the plugins product identifiers for product variations to be saved to the database.
• Tweak - Further improved the feed process logger.
• Tested - Tested up to WooCommerce 9.6.1.
• Added - Added the new WooCommerce GTIN, UPC, EAN or ISBN product identifier as a source to the source selector.

2.12.0 2024-12-23

• Tweak - Moved the product identifiers from the Products Inventory tab to the Product Feed tab.
• Fixed - Fixed an issue where the WPML Language Selector, the Currency selectors of the FOX Currency Switcher, the Polylang Language Selector the Transpress Language Selector would not show up anymore.
• Tweak - Made several code improvements en did some code cleanup.
• Tested - Tested up to WooCommerce 9.5.1
• Added - Added the Omit price filter option to give users the option to switch off third party filters that could influence prices in the feeds.

2.11.2 2024-11-30

• Added - Added an option to export existing backup files from the Settings page.
• Fixed - Fixed a function name that had no prefix and could therefor cause a duplicate function conflict.

2.11.1 2024-11-14

• Tweak - Changed the subscribe for free message to a pop-up screen
• Tweak - Delayed loading the translations to the moment the after_setup_theme hook is triggered, to prevent a warning.
• Tweak - Updated the way the subscribe for free form to a get a free ebook form
• Tested - Tested up to WordPress 6.7
• Tested - Tested up to WooCommerce 9.4.1

2.11.0 2024-11-11

• Fixed - Fix an issue causing the WooCommerce source selector in a new optional attribute line would not convert to a Select2 selector.
• Fixed - Fix an issue that could cause the plugin to get stuck in thinking a feed regeneration is in progress, even if its not. This prevented new feeds to regenerate.
• Update - Converted the feed filter Source selector to a Select2 selector
• Update - Improved the error, warning, info and success message handling
• Update - Added the option to exclude single products from a feed, from the Edit Product page
• Update - Added the option to use shortcodes in the Google Campaign URL Builder
• Tweak - Reformatted and cleaned up a large part of the code
• Tweak - Only show the Brand, GTIN and MPN sources in the WooCommerce source selectors when the "Show product identifiers" option on the Settings page is selected
• Tweak - Tested up to WooCommerce 9.3.3

2.10.0 2024-08-28

• Fixed - Some Google Analytics fields would not read their stored settings from the database
• Fixed - Google Analytics field data would not be transferred to feed duplicate
• Tweak - Tested up to WooCommerce 9.2.3
• Update - Added the Certification details parameters to the Google Channel attributes

2.9.0 2024-08-19

• Fixed - Fix an issue with renaming existing feeds
• Fixed - Fix an issue that would cause some money value recalculations to fail to round correctly
• Tweak - Tested up to WordPress 6.6.x
• Tweak - Changed the remote HTTP requests to improve plugin security
• Tweak - Added some extra test points to the feed processing logging code
• Tweak - Tested up to WooCommerce 9.1.4

2.8.0 2024-07-15

• Fixed - Fix an issue where the Google Analytics data on an existing feed would not get the correct default values
• Fixed - Fix an issue with changing the feed name of an existing feed
• Fixed - Fix an issue with an incorrect handling of multiple product_details attributes
• Fixed - Fix an issue where under some conditions a change of a change value would not store correctly
• Fixed - Fix an issue where the target country of an existing feed could not be changed
• Tweak - Tested up to WooCommerce 9.1.2
• Tweak - Implemented a correction on the format in which the material and color attributes are placed in an xml feed

2.7.1 - 30/05/2024

• Fixed an issue where the Edit Feed page would not load and showed an error

2.7.0 - 27/05/2024

• Tested on WooCommerce 8.9.1
• Fixed the missing feed item type in the "feed ready" message
• Fixed the incorrect feed specifications link when making a new Supplemental feed
• Improved the Source and Query selectors by implementing the Select2 selector elements
• Added a progress bar to the Feed Editor form that shows the progress of a feed update
• Added the option to include Google Analytics data to the product urls in the feed

2.6.0 - 15/04/2024

• Fixed an issue where the Name and Updated columns in the Feed List would not be sortable when WP was set to another language than English
• Tested on WordPress 6.5
• Code cleanup performed
• Fixed an issue with the "Clear feed process" button
• Fixed the line-up of some selectors in the attribute mapping element

2.5.2 - 26/03/2024

• Fixed an issue that prevented the user from canceling the Easter Promotion message.

2.5.1 - 21/03/2024

Fixed an issue with a folder name with a capital letter that would cause error messages on surtain systems

2.5.0 - 20/03/2024

• Fixed a "Creation of dynamic property is deprecated" error logging message
• Fixed an issue that would prevent the main feed buttons to return to an active state after feed generation of a dynamic remarketing feed
• Fixed some alignment issues with the attribute mapping table
• Fixed an issue by which adding a "Fill with a static value" selection in a "Combine source fields" would not show up the static value input field
• Tested on WooCommerce version 8.7.0.

2.4.2 - 01/03/2024

• Fixed another distribution issue that could cause the Feed Editor page to not load correctly

2.4.1 - 26/02/2024

• Fixed a distribution issue that could cause a fatal PHP error

2.4.0 - 26/02/2024

• Mayor update of the front-end. Improved the look and feel of the plugin
• Added a Support page
• Extensive code clean up
• Fixed the error message "Function activate_feed_update_schedules() does not exist" that could occur if the wppfm_feed_update_schedule schedule would get removed
• Added the "Product Main Image" source to the WooCommerce Source list. This source outputs the main image even for product variations
• Tested on WooCommerce version 8.6.1.

2.3.0 - 22/01/2024

• Added a link to the feed specifications to the Edit Feed form when starting a new feed
• Fixed an issue where using a complex filter on an edit value setting would not output the correct value to the feed attribute
• Fixed an XSS vulnerability on the Settings page (thanks Joshua Chan for bringing this up)
• Tested on WooCommerce version 8.5.1.

2.2.0 - 18/12/2023

• Added support for the "FOX - Currency Switcher Professional" plugin (this plugin was previously called the WooCommerce Currency Switcher)
• Added Google's Vehicle Ads (supplemental) Feed
• Added Google's Dynamic Search Ads (supplemental) Feed
• Fixed yet another issue with the Advanced Custom Fields plugin support
• Moved the Clear feed process button two rows up to prevent accidentally pressing the Re-initiate plugin button
• Further code cleanup
• Added the product identifiers to the product quick edit form
• Tested on WooCommerce version 8.4.0.

2.1.1 - 24/11/2023

• Fixed an issue that could cause a PHP error if a specific field type of the Advanced Custom Fields plugin is used.
• Removed the option to set a Google Merchant Promotions Feed to auto update as that is not necessary for that feed type and it could cause a PHP error

2.1.0 - 20/11/2023

• Added Google's Local Product Inventory (supplemental Feed
• Added a link to the feed specifications in the header of the Edit Feed page
• Added support for the Advanced Custom Fields (ACF) plugin
• Fixed an issue that would write both an error.log as well as a debug.log file on errors
• Fixed an issue with including the Select2 library
• Corrected the product_detail-attribute_value attribute name
• Added Google's Local Product (supplemental) Feed
• Added Google's Dynamic Remarketing (supplemental) Feed
• Tested on WooCommerce version 8.3.0.

2.0.0 - 30/10/2023

• Major code refresh
• Made improvements to the memory management of a feed process.
• Added Google's Product Review Feed
• Added Google's Merchant Promotions Feed
• Added Google's Buy on Google Feed (feed attributes added to the normal Google Product Feed)
• Added Google's Local Product Feed (feed attributes added to the normal Google Product Feed)
• Further extended the Feed Process logging.
• Tested on WooCommerce 8.2.
• Updated the Google channel attributes
• Fixed an issue that caused the error log to be placed in the wrong folder
• Added a > symbol to the selectable separator options

Under 2 minutes. No technical skills required.

From WordPress (Recommended)

1. Go to Plugins → Add New
2. Search for "Google Feed Manager for WooCommerce"
3. Click Install Now, then Activate

Done. Your first feed is 3 clicks away.

Manual Installation

1. Upload the wp-product-feed-manager folder to /wp-content/plugins/
2. Activate from Plugins page

Watch the Walkthrough

[youtube https://www.youtube.com/watch?v=bgEFUWAdNOc]

Add a new feed



Map a category



Save and generate your feed