Structura is autoblogging done right. Instead of scraping RSS feeds and spinning the results, it researches a keyword against live search results, writes an original article, formats it as native Gutenberg blocks, runs it through a 20+ point SEO protocol, and auto-publishes it on your schedule. You keep editorial control; Structura handles the repetitive work.

Highlights

• Real Gutenberg blocks. Output is serialized WordPress blocks, not Markdown or pasted HTML — clean in the editor, theme-agnostic, and portable if you ever switch tools.
• Persona engine. Author multiple writing voices and assign one per campaign so different post types sound like different writers.
• 20+ point SEO protocol. Every post passes a structured technical SEO checklist (title, slug, meta description, internal linking, keyphrase placement, readability, E-E-A-T writing signals, SERP entity coverage) before it publishes. Compatible with Yoast and RankMath.
• Channel fan-out. When a post publishes, Structura can notify your team chat (Slack, Discord, Telegram, generic webhooks) or cross-post to social platforms with channel-specific copy.
• Multi-language. Generate content in any language. Language choice is not gated by tier — pick whichever language you want per campaign or per post.
• Translation-ready UI. The plugin admin ships in English, German, Spanish, and French.

You can use Structura without creating an account. A freshly installed Structura starts in Anonymous Mode — connect your own OpenAI key (BYOK) and you can manually generate posts inside wp-admin. The plugin sends nothing anywhere until you choose Connect to Structura Cloud on its first screen; see External services below for exactly what is shared after that. Anonymous Mode is intentionally limited:

• Paragraph blocks only (no headings, lists, callouts, or images).
• Posts capped at 500 words (all non-paid tiers share this cap).
• A subset of the SEO protocol.
• Manual generation only — no campaigns, no schedules.
• OpenAI is the only provider available at this level.

To unlock more, sign in (free) at app.structurawp.com and get a free license:

• Free license — adds heading blocks, the persona engine, more SEO rules, featured-image generation, and Google Gemini as a second BYOK provider option.
• BYOK (paid) — full Gutenberg block library, body-image generation, the full 20+ point SEO protocol, Anthropic Claude as an additional provider, scheduled campaigns, channel fan-out, and authority-link verification.
• Cloud / Cloud Pro (paid) — Structura provisions the AI provider for you, with one bill from Structura instead of separate provider charges. Cloud Pro adds frontier AI models, photorealistic imagery, and AI video generation (Shorts/TikTok/Reels). See structurawp.com/pricing for details.

The plugin's compiled JavaScript at assets/structura.js is built from TypeScript sources hosted publicly at github.com/yuriy-vasilyev/structura-plugin — see that repository's README for reproducible build instructions.

Do I need a Structura account to use the plugin?

No. The plugin runs in Anonymous Mode out of the box: connect your own OpenAI key and manually generate posts. The trade-off is that Anonymous Mode is intentionally minimal (paragraph blocks only, no images, no campaigns). A free license unlocks meaningfully more.

Does this plugin send data to external services?

Yes — but only after you opt in. The plugin is a client for Structura Cloud (the AI service that runs every generation). The first time you open the Structura admin page it shows a consent screen listing what will be shared; until you click Connect to Structura Cloud (or enter a license key) no request leaves your site. After that it also makes a small number of auxiliary calls (license verification, optional cache pings to the marketing site). Full disclosure of every endpoint and what is sent is in External services below.

What languages can I generate content in?

Any language. Language choice is per-campaign (or per-post in manual generation) and is not gated by your plan tier.

How do I disconnect the plugin from Structura Cloud?

Structura → Account & License → Deactivate. The plugin clears its locally-stored credentials and the cloud marks the activation slot as disconnected. The site can be reactivated later, or the activation slot can be re-used on a different site.

What happens to my data when I uninstall?

By default, the plugin keeps your data (campaigns, personas, logs, settings) when you delete it from WordPress, so you can reinstall and pick up where you left off.

If you want WordPress to wipe everything on uninstall, turn on Structura → Settings → Wipe all data on uninstall before deleting the plugin. The toggle is off by default for safety. Cloud-side data (your account on app.structurawp.com) is owned by your portal account and is not touched by the plugin uninstall — manage it from the portal.

Posts the plugin generated are regular WordPress posts and stay in your database regardless of which uninstall mode you choose.

Does the plugin work on WordPress multisite?

Single-site only. The plugin is not network-aware.

2.24.0

• Improved: the plugin's row on the Plugins screen — clearer description plus quick links to the dashboard, settings, documentation, and support.

2.23.0

• New: your weekly one-off post allowance is visible right on the Generate page ("X of N used this week"), and reaching it raises a clear notice in the Notification Center instead of a silent stop.
• New: Send Test Notification verifies your site's error-notification pipeline end to end — licensed sites get a real test notice.
• Fixed: upgrading your plan on the customer portal now reaches wp-admin immediately — no more stale "Free" badges after paying.
• Fixed: one-off generated posts honor your Post Status choice — "Publish" actually publishes (they always saved as drafts before).
• Fixed: gated buttons explain themselves everywhere — tooltips and upgrade prompts instead of dead clicks.
• Fixed: honest progress copy while a run waits for your site's cron, and no stray cron warnings after deactivating the plugin.
• Improved: Account & License offers "Create Free Account" directly, and the AI Engine no longer flashes "connect a provider" at sites whose provider is already connected.

2.22.0

• New: explicit opt-in screen before the plugin contacts Structura Cloud — nothing is sent until you consent.
• New: ranked keyword bank on the campaign wizard's Keywords step, with per-keyword search volume and difficulty.
• Improved: keyword discovery prefers informational blog topics, collapses reworded duplicates, and auto-refreshes the bank when it runs low.
• Improved: a two-stage duplicate-topic gate and more varied title shapes across a campaign's posts.
• Improved: tags now follow the same reuse-first governance as categories — no more tag sprawl.
• Fixed: the Structura admin menu sits right after Settings, admin notices load their assets properly, and JSON-LD output is hardened against markup injection.

2.21.0

• New: attach research documents (PDF, DOCX, TXT, MD, HTML) to a post generation — the article is grounded on them.
• New: model tier picker (Top / Standard) for every bring-your-own-key plan.
• New: Austrian and Swiss German campaign languages with variant-aware wording.
• Fixed: campaigns with an empty keyword bank warn instead of silently running off-topic.

2.20.0

• New: Top / Standard model tier picker on campaigns, single posts, and image regeneration.
• New: "Run again" asks for confirmation with a summary of what the run will do.
• Improved: the Search Console connect prompt moved to a dismissable dashboard banner.
• Fixed: the Personas page shows only this site's bound voices, and anonymous installs recover automatically from a revoked cloud connection.

2.19.0

• Improved: the weekly Search Console digest email only sends when there's a real story to tell, and stays short for agencies.

2.18.0

• New: Search performance page — trends, an opportunity queue, and a per-post table from your Search Console data.
• New: redesigned Search Console connect flow and a dashboard glance card.

2.17.0

• New: Google Search Console integration — connect your property and see how generated posts perform inside wp-admin.
• Fixed: notices render translated copy instead of raw message keys, and API key fields reject URL-shaped input before the live test.

2.16.0

• New: share preview links and post export (Markdown, HTML, DOCX).
• Fixed: free-tier weekly and monthly post caps are enforced correctly.
• Fixed: generated articles anchor to the current date and no longer cite your competitors as sources.
• Fixed: the campaign Posts tab includes draft posts.

2.15.0

• New: rebuilt video rendering with six polished templates and more natural narration voices.
• Improved: image generation falls back to a generic style instead of blocking when no visual preset is bound.
• Changed: generated posts default to draft — the "pending" status is retired.

2.14.0

• Campaign view now shows posts created vs posts published at a glance.

2.13.0

• Channels are now included with every paid plan — no separate add-on.
• Draft posts published after a manual review now count toward the campaign's published total.
• LinkedIn: connect multiple Pages, wait for uploaded images to finish processing before posting, and show clearer Page names.

2.12.0

• Weave your own referral or affiliate links into relevant posts (paid plans).
• AI-powered "Suggest competitors" on the site profile.

2.11.0

• Video channel (early access): store card, configuration, and per-platform caption packages in wp-admin.
• Visual presets now carry video styling alongside image styling.

2.10.0

• Keyword discovery tuned for realistic blog reach.
• Cleaner article headings (no keyword stuffing) and authority links are verified before they are inserted.

2.0.0

• Keywords, authority sources, and competitors now live on each campaign instead of the site, so every campaign can target its own niche.
• Channels can also be managed from the Structura customer portal.

For older entries, see the full changelog in the public source repository: github.com/yuriy-vasilyev/structura-plugin/blob/main/CHANGELOG.md

1. Upload the plugin ZIP via Plugins → Add New → Upload Plugin, or install directly from the WordPress.org plugin directory.
2. Activate Structura through the Plugins menu.
3. Open Structura in the admin sidebar. The first screen explains what the plugin shares with Structura Cloud and asks for your OK — click Connect to Structura Cloud to continue (nothing is sent before that). The plugin then starts in Anonymous Mode, which lets you connect an OpenAI key and manually generate posts right away.
4. (Optional, recommended) To unlock the persona engine, more block types, image generation, and scheduled campaigns, click Account & License and connect to app.structurawp.com. A free license takes a minute to claim and gates several features.

A real campaign run — the full process timeline from research and competitor analysis through writing, link validation, image generation, and publishing, with per-step durations.



The generated post in the Gutenberg editor — List View shows individually selectable blocks, not pasted HTML.



A generated post in Yoast SEO — focus keyphrase set, SEO and readability analysis both green.



The persona library — multiple writing voices with their own directives and reading-level targets.



Account & License — your tier, workspace, and license activation managed inside wp-admin.