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Plugin:
Rated:
90%
4.5 Stars (4 votes)

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  • Author:
    Hutchhouse
Version: 1.0.2
Requires: WP 3.8
Last Updated:3747 days ago
Downloads:2019
Installations: 300+
Usage Retention:14.86%
Tags:
    forms, lead, marketing, marketo, tracking
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Marketo Forms and Tracking

Released on October 24, 2014.
Download Plugin Package

Version: 1.0.2

Embedded forms in WYSIWYG's for Marketo, plus the munchkin.js tracking script.

  • Description
  • Changelog
  • Installation
  • Screenshots


WordPress intergration for Marketo forms and the Marketo munchkin.js script. Adds the [marketo-fat form="1234"] shortcode with optional field prepopulation (missing on standard Marketo embedded forms) based on what the lead has already provided and an optional form popout. This plugin requires a Marketo account/instance and was developed by the folk at www.hutchhouse.com.

Warning

Having the same form twice on a page produces duplication of these forms in the page. This is a bug in Marketo. Please avoid doing this. You may have multiple forms with different ID's on the same page, this will work fine.

Tracking

Marketo Forms and Tracking uses Marketo's munchkin.js script to provide tracking throughout your lead's journey on your website. Using munchkin.js we can keep track of what data a visitor has already entered on your website so they don't have to fill out the same field twice. When the Account ID and Base Url are provided, munchkin.js will be loaded into the page for all users.

Forms

Forms can be inserted into the editor using a button next to the "Add Media" button. Pressing this "Add Marketo Form" button will open a modal for you to enter a form ID. Enter a form ID and click "Insert Form" to generate and insert a shortcode that looks something like [marketo-fat form="1111"]. When you view this page on the front end the form will be loaded.

Popout

This plugin comes packed with a popout feature. Enabling this feature adds a button to the bottom right corner of the browser window, when this is clicked a marketo form appears for the lead to fill in.

Pre Populating Fields

Requirments: 1. Marketo User Id
2. Marketo End Point Url
3. Marketo Sercet Key When these details are saved, you can load in field data that the lead has already provided.

1.0.2

  • Tested with WP 4.1.1

1.0.1

  • Tested with WP 4.0

1.0.0

  • Initial Release.


  1. Upload to the /wp-content/plugins/ directory
  2. Activate the plugin through the 'Plugins' menu in WordPress
  3. Go the the Marketo settings page in the admin menu and enter Marketo account details.


Options Page.
Screenshot 1


Adding a form to a WYSIWYG with a modal.
Screenshot 2


View of an inline form added to a WYSIWYG.
Screenshot 3


Popout hidden in twentyfourteen.
Screenshot 4


Popout visible in twentyfourteen.
Screenshot 5



 

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